To watch, protect and extend the rights and privileges of the members of the society, procure their due benefits and safeguard the rights.

To develop proper running of the advertisement business avoiding unhealthy competition and safeguard the interest of the members.

To act as clearing house for informations and day to day developments in the advertising industry and allied industry.

To provide informations regarding new events in the field of advertisements, Government restrictions, Taxation, new regulations etc. to the members and clarify.